Why is marketing important?

In a nutshell, without marketing how do people know what you do or how it works? Marketing is all about communication and every business does it, whether they realise this fact or not. What you wear, the language you use and the way you represent your business is all marketing – creating that crucial first impression.

Marketing done in a co-ordinated and well thought out way will engage customers, build relationships and grow business. It can level the playing field and allow you to compete globally with businesses of all sizes. Marketing is the driving force in creating awareness, credibility and trust in your products or services.

How can marketing help my business?

1. It can help you stand out from the crowd – if your product or service isn’t necessarily different, the way you market it can definitely get you noticed.
   

2. Marketing can build loyalty, and as it costs x5 more to find new customers v’s retaining existing ones, marketing programmes enticing customers to stay must be part of your strategy.
   

3. Marketing helps to keep a constant flow of prospective customers moving through the ‘buying cycle’ – problem evaluation, actively researching options, purchase and post-purchase satisfaction (repeat purchase).
   

4. People like dealing with people and marketing can ensure you are not a faceless organisation.
   

5. “If you can’t explain it to a 6-year old, you don’t know it yourself” (Albert Einstein)… in other words, the process of marketing makes sure you are absolutely certain about who you are, what you do and how that benefits your customers – the creative bit is just how you tell your customers all about yourself.

Sometimes, a fresh pair of eyes and some creative thinking can make all the difference. Let’s talk about how we can help you with that.